Introduction
Organizations struggle with achieving their strategies. Studies have shown that as much as 90% of strategies fail to implement(1). On projects alone, Project Management Institute (PMI) found that $122 million of every $1 billion dollars on projects are largely wasted(2). Executives often complain of “stepping on the gas pedals but their organizations remain at the same slow pace”. Even when organizations are able to achieve implementation success, the rationale behind the successes are questionable(3). Thus temporary implementation success can be easily transformed to sustainable success. Organization’s goals of achieving sustainable execution excellence is often elusive.
Worse, as strategic business execution is often messy and complex and ambiguous, organizations wanting to improve business execution often struggle with how to get started, deciding what to focus on, and comparing themselves against others. This last point calls for some kind of tools that can serve as a more objective and generally applicable method that enables organizations to benchmark against others. This article describes the concept of creating an execution index.
Benefits of an Execution Index
The most obvious benefit of having an index is for the purpose of benchmarking. For example, the Consumer Price Index (CPI) can quickly show whether inflation in the United States is higher or lower than Canada. Similarly, knowing how your company executes and compares with other organizations of similar size provides you with a broad metrics of competitiveness. But aside from benchmarking, there are at least three additional important comparisons:
- Quantitative – The metric is a numeric, making it easy to compare and contrast. Furthermore, in our detailed study, it is shown that a delta of 1 point on the ExecutionIndex translates roughly to 2% of project success likelihood. This means that when comparing Company A with an ExecutionIndex of 75 and Company B with an ExecutionIndex of 70, Company A has a 20% greater likelihood of achieving project success as compared with Company B. 20% greater likelihood is a definitive advantage in today’s competitive environment.
- Brainstorming – Even though the ExecutionIndex strives for objectivity, the underlying rationale is still subjective. Thus, ExecutionIndex is more anecdotal and its legitimacy is derived on the vast amount of data. (Note, CPI suffers from similar tendencies.) But this very problem also provides an invaluable benefit. If two executives from the same organization result in a very different ExecutionIndex, then a detailed discussion would be valuable to understand the deeper causes of these dissonances. This enables a structured discussion to explore the underlying symptoms and develop more comprehensive solutions.
- Longitudinal – For organizations serious about understanding its execution capability, having a measurable index across time can reveal progress (or lack of). Like the CPI, a company can then measure the state of a company’s execution capability over time. If organization were to adopt this index longitudinally, the general recommendation is to use an average, or even weighted average, of the scores from the top management team.
- Roadmap – Business execution is difficult to do and more difficult to sustain. By understanding the factors that drive the ExecutionIndex, organizations essentially have a natural roadmap of understanding its strengths and weaknesses and can more readily justify the rationale for action. Furthermore, addressing these underlying factors are nearly always cross-functional. By working together, organizations can achieve genuine teamwork across their functional areas.
- Focus – Achieving strategic business execution excellence is important for all organizations and enhancing it should be a team-wide or even enterprise wide activity. Having a single measure demonstrates the importance of business execution to the entire organization. In addition, by focusing on a strategic measures, organizations can demonstrate its gains and create virtuous cycles of accomplishment.
Conceptualizing Execution Index
Having sound ideas and wonderful plans are important. But plans, strategies, and ideas by themselves produce little tangible value for a vast majority of organizations. The real value is in the achievement or delivery of the benefits. The Project Management Institute recognizes this fact and for the past decade, they have been pushing for research and elevating the discussion of “benefits realization” and “business value”. In fact, in 2016’s PMI PMO Symposium in San Diego, PMI distributed an element package of their latest thought leadership series on Benefits Realization Management.
During this same period of time, PMO Advisory has been developing the ExecutionIndex® in multiple steps, culminating in a large scale study of over 600 responses representing organizations of all sizes and industries, from the very small to Global 500 and including government, non-profits, for-profit private, and for-profit public organizations. In this original study, there are eleven factors being examined as a part of the index. These include:
- Formal strategic planning process
- % Resources dedicated to Execution
- Business execution linkage with strategic planning
- Business processes importance
- Business processes performance
- Integrating processes performance
- Business discipline
- Project status availability
- Project status accuracy
- Initiative successful rate
- Importance of business execution to your organization
Based on our extensive survey study, we developed the ExecutionIndex, which is the composite score of multiple factors related to business execution in our study. The index is calculated on a range of 1 to 100, with an average and median that hovers at 75. ExecutionIndex provides business executives an easy and intuitive way to benchmark their organization’s ability to execute their strategy.
More recently, to facilitate a five minute exercise at a professional presentation at the PMI Global Congress in EMEA, titled Five Rules of Business Execution, we created a simplified ExecutionIndex that provides an indicative ExecutionIndex. This simplified exercise was so well received that PMO Advisory is providing a complimentary assessment to all. Click here if you are interested to compare your organization against our database of over 600 results.
Click here for more information about strategic business execution and a full-length video on this topic.
Sources:
- Speculand R. Six necessary mind shifts for implementing strategy. Bus Strateg Ser. 2009;10(3):167–72.
- Project Management Institute. The high cost of low performance. Pulse Prof. 2014;1–20.
- de Wit A. Measurement of project success. Int J Proj Manag. 1988;6(3):164–70.
